1	Making the Web Work for Your Business Sjoerd Vogt In4m Limited
2	So - The Internet ? - What IS it?
3	The High Notes… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
4	What do we mean by?… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
5	HOW Extraordinary?… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
6	The World’s Biggest … The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
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8	The Best AND the Worst… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
9	Bandwidths & Bottlenecks… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
10	Paranoia Rules OK… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
11	Are We? The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
12	Unbelievably Successful… The Internet is really something totally extraordinary, Delivering great content and at such consistent quality Spectacularly speedy and uncompromised security We’re in control as we patrol its unsurpassed ubiquity!
13	So - The Internet ? - What IS it?
14	Bringing them together – Customers & Partners…
15	Workshop Schedule Your Own Website Communicating with Others Buying & Selling Online Networking Intelligence Gathering Play Safe
16	Goals PPS file for this presentation is on the web: go to www.in4m.com - under information services\inhouse training Create WAP – Web Action Plan Learn from one another!
17	Workshop Schedule Your Own Website What’s Needed & What does it Cost? Communicating with Others Buying & Selling Online Networking Intelligence Gathering Play Safe
18	Your Own Website FOUR Steps:
19	BUT FIRST: What is your Website trying to Achieve?
20	Your Own Website – What’s Needed? FOUR Steps:
21	Building your Site Need to know HTML & metatags? What about online site builders? What about WYSIWYG desktop tools– Word, Frontpage, Dreamweaver … What about Images? Photoshop, PSP, CorelDraw… The Five C’s of good design: Clear, Concise, Consistent, Correct, & Current
22	Your Own Website – What’s Needed? FOUR Steps:
23	Hosting your Site – Registering your Domain Name If intl, choose .COM , .ORG. or .NET If UK, choose .CO.UK or .ORG.UK Registering multiple names? Short, simple, memorable, descriptive Avoid punctuation & no capitals Registration costs: Max £20/yr for .COM , .ORG, .NET Max £10/yr for .CO.UK or .ORG.UK
24	Hosting your Site Choosing your Website Host: FREE – see www.freewebspace.net BEST – see www.uk.tophosts.com Names such as: PIPEX, Hostway, Fasthosts, Rackspace, Netcetera … LOCAL – see www.liveconnections.co.uk DIY?
25	Your Own Website – What’s Needed? FOUR Steps:
26	Marketing your Site Must be part of your OVERALL marketing strategy TELL people about the website – marketing collateral, yellow pages, letterhead, livery, emails, listservs … Search engine placement & submission Are MetaTags still important? Do Automated submission services work? IMPORTANCE OF RECIPROCAL LINKS
27	SEO & Submission - Free or Paid-For? Free: www.google.com/addurl.html http://www.dmoz.org/add.html Search Directories Yahoo: $300/yr Crawlers Teoma (Ask Jeeves) $30 PPCs Google Adwords, Yahoo-Overture, MSN-Looksmart, Findwhat, Kanoodle, Search123, Ah-Ha, ePilot … Yellow pages ( www.yell.COM ), Thomson directories ( www.local.uk.com ) , regional ( www.oxfinder.co.uk ) , and other business directories
28	Your Own Website – What’s Needed? FOUR Steps:
29	Keeping Site Up to date Humans AND Spiders get bored… Treat your Website as a partner that needs feeding and nurturing : Calendar of events? New products? Press releases? New resources? Special offers? Staff changes?
30	Examples A “flashy” website! But Not always appropriate …
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32	Workshop Schedule Your Own Website Communicating with Others eMail, eMarketing, eNewsletters Buying & Selling Online Networking Intelligence Gathering Play Safe
33	eMail Advantages: Easy Fast Cheap Convenient Address book Linked to CRM Multiple recipients – internal as well as external Disadvantages: BIG Time waster TOO easy Compromises network security (viruses etc) Compromises sensitive information Junk/SPAM Creates Committee mentality Easily misunderstood
34	eMail – Etiquette & Policy eMail etiquette – see http://www.emailreplies.com/ eMail policy – http://www.emailreplies.com/Email_policy.html Security – Ensure that all staff understand and apply the ten “play safe” commandments HTML: Branding & templates – including disclaimer
35	eMarketing Staggeringly cheap! NEVER send out unsolicited “marketing” materials (= SPAM) Personalise Summarise - with hyperlinks to website for further info HTML: Use corporate branding & LINK to images on web to minimise message size
36	eNewsletters Ideal for regular updates to customers & partners: special offers, keeping in touch, getting feedback, market research, Opt-In only Opt-out option obligatory Summarise - with hyperlinks to website for further info HTML: Use corporate branding & LINK to images on web to minimise message size
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38	Workshop Schedule Your Own Website Communicating with Others Buying & Selling Online eCommerce, Auctions, Finding Suppliers Networking Intelligence Gathering Play Safe
39	eCommerce Secure payments typically handled by “payment gateway” such as PayPal or WorldPay If 3^rd Party hosted: Typically $20 per month – If Hosted as part of website: Upfront design/build costs will be more But better control/linking into own databases
40	Online Auctions eBay isn’t the only one! How do they work? Dutch vs English B2C & C2C Payment can be Escrow – via trusted 3^rd party = 5% commission Seller can set minimum (reserve price) Buyer can set maximum System automatically bids as needed User ratings – buyer & seller
41	Finding Products & Suppliers Product Sites: www.froogle.com Google Web Directory UK Businesses with websites: www.yell.com UK Businesses without: Local area site, eg: www.faringdon.org Free text search (on google, for example)
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43	Workshop Schedule Your Own Website Communicating with Others Buying & Selling Online Networking UseNet, ListServs, Weblogs, Wikis, Web Conferences, Webinars, Cyberclasses… Intelligence Gathering Play Safe
44	UseNet UseNet News = 100,000 “bulletin boards” on the Web - NNTP NO Membership required Use “Google Groups” to search through past 20 years! Use specific Newsreader (eg Outlook Express) to contribute & take part Best place to search for comments, opinions, feedback, suggestions, fixes, ratings, FAQs…
45	Listservs & eMail Groups Special interest email lists by membership - on any/every subject - Mediated or unmediated – by subscription The Official Catalog lists nearly 400,000 listservs “Threads” allow easy navigation Set up own email group (free!): Topica or Yahoo Groups Or - Set up own LISTSERV
46	WebLogs & Wikis The new explosion in ePublishing… Weblogs are “diary” websites – in reverse chronological order - usually covering the specific areas of interest of the principal writer – each ”post” having its own unique URL Wikis allow the readers to also contribute and add to the content – see Wikipedia Now - Many Blogs are also Wikis – Why not Set one up ?
47	Online Conferences Virtual conferences: choose own timetable to view papers, take virtual tours through exhibition, forums, discussion lists HUGE savings on travel expenses! But – need very fast connection (eg T1)
48	Webinars & Cyber Classes Webinars are becoming increasingly popular as another form of eMarketing The “cyber classroom” describes the state-of-the-art learning environment of the future: virtual reality visits; online whiteboarding; ultimate distance learning; electronic books …. We’re only at the Wright Brothers stage…
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50	Workshop Schedule Your Own Website Communicating with Others Buying & Selling Online Networking Intelligence Gathering Searching, Setting up Alerts Play Safe
51	Know your Sphere
52	Know Your Browser MSIE, AOL, Mozilla (Firefox), Opera, Apple (Safari) , Netscape … ? MSIE: Favourites Links toolbar Ctrl-F Search in History Printing
53	Know Your Search Engine 3000+ Search Engines … Dozens of MetaSearch Engines: best at present ? = Dogpile Desktop Search mgmt software: www.copernic.com Directories: Yahoo, Open Directory (DMOZ) Visual Search Engines?
54	Know your Search Engine Web: Google UseNet: Google Groups News: Google News Images: Google Images Old versions of Sites: Google Cache (see also wayback machine ) Blogs: no single best engine – yet - see
55	Google Techniques The truth ? By Date? - Use News – or Groups ! Definitions – Define: Must include/don’t include Phrases Synonyms Common (stop) words Search within
56	Portals et Al? Portals… Vortals… Chortals… My browser “home” page : The Big Project
57	Setting up Alerts www.googlealert.com from $4.95/month www.tracerlock.com from $4/month www.alerts.yahoo.com still free … www.google.com/alerts still free ... Stockmarket quotes, Amazon, eBay … Listservs, Newsgroups, online forums …
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59	Workshop Schedule Your Own Website Communicating with Others Buying & Selling Online Networking Intelligence Gathering Play Safe
60	Play Safe Internet Security & Credit cards? Safer than any other form of credit card use Check that transactions happen only via trusted sites ( HTTPS: ) But - Never send security info via emails! Viruses, Worms, & Trojans High chance of infection if simple rules aren’t followed Spyware, Adware, Hijackers & Diallers VERY annoying – can be a REAL problem…
61	Attachments Safe: Plain text (TXT) Images (JPG, GIF, TIF, WMF) Movies (AVI, MPG, MOV, WMV) Portable docs (PDF) Audio (MP3, WAV, WMF) Internet shortcuts (URL) Email & Web pages (EML, HTM, HTML) Suspect: BAT, COM, EXE, INF, JS, JSE, PIF, REG, SCR, SHS, VBE, VBS, WSF, WSH
62	The Ten Commandments Know who your friends are… 99% certain that attachment is safe? Then Don’t Open It! Keep your O/S & programs up-to-date Macros – never accept them unless… Always go to the source for program files Anti-virus software is NOT the priority, but make sure you have it installed! Update weekly with latest signature files Activate firewall – use XP or ZoneAlarm from Zonelabs Go undercover with alias email addresses DON’T forward virus warnings!
63	Malware – Curing & Preventing See excellent anti-spyware tutorial CURING: Use CWShredder, + AdAware SE, + Spybot S&D PREVENTING: Change to different browser? Use a HOSTS file – for example Set up Restricted Sites in IE – see IE-Spyad Use SpywareBlaster to deal with anything that gets through the HOSTS file or the Restricted Sites BEFORE downloading new software, ALWAYS search for “spyware nameofsoftware” in Google AND in Google Groups!
64	Recommended Reading?
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