Spiders Love Rich Content!
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It’s all too easy to inadvertently create “stealth” pages; web pages that are virtually invisible to search engines.
The banner “Search Engine Optimisation” at the top of this page is a simple example. YOU can read it, but a search engine spider can’t. That’s because it’s actually a graphic file as opposed to a three-word HTML text string . But this isn’t a problem as long as you’ve built alternative hooks into the page.
Similarly, important content could be hiding in frames or image maps - for example. Or pages could be widowed or orphaned by lack of relevant hyperlinks between the various pages.
The subject CAN be made to sound extremely complex, and the many international SEMO (Search Engine Marketing and Optimisation) conferences throughout the year are devoted to ensuring that it stays that way.
Although it’s easy to make mistakes - it’s also easy to get it right.
Working with in4m , you can be sure that your pages have been fully optimised for the different types of search engine; both for those that categorise as well as those that spider and index.
You can also ask for a free checkup for your existing web site. As part of the Checkup report we’ll also be able to advise you where there’s room for better optimisation.
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